Starting a business is something everyone can do but the real challenge is scaling that business into a profitable company. The roofing industry is an extremely profitable line of work to be in but it is also incredibly competitive. Here are a few steps you can take to scale your roofing operations.
A good website is compulsory for any modern business. Making a website is also a lot easier with modern programs and website builders. There are many free options in the market, but if you want something special you will need to hire an expert. Custom-made websites will give you the flexibility to incorporate different features that are relevant to your roofing business.
2. Specialized Digital Marketing
Social media marketing is getting more complicated as social networks upgrade and refine their algorithms and the platforms get more crowded with competitors. As a business, it can be hard to get visibility on these platforms unless you really know what you are doing. Hiring an expert in SEO for roofing contractors or even outsourcing the role of digital marketing can help you get better results from this effort. Moreover, you can use different strategies when it comes to marketing for roofing companies which include paid social media ads, guest posting, outreach, and SEO. Getting the most from social media marketing does require some trial and error. It will take some time to figure out what gets you the best results. The sooner you invest in going through this process the sooner you can start reaping the benefits.
3. Free Value
During your marketing, your focus should be on providing free value. If you have representatives visiting homes, have them give a free roof audit. This only takes a few minutes but it does a lot to grow your goodwill. Moreover, people are more likely to listen when there is some benefit for them in the sales pitch.
4. Social Media
There are billions of people on social media and you can use this platform to access your local audience as well. This is very easy to start and you don’t need a lot of money to get going. In fact, you can get some excellent results even with free marketing and you can do this all on your own. When you start to see results, you can outsource this task to an expert.
5. Paid Ads
When you start seeing results from your marketing efforts, you can start to invest in paid ads. By this time, you will know where your audience is and who your ideal client is. You can focus all your ad spend on this particular demographic and get even better results. Ideally, you should also be getting your ads made by experts so that you can get the highest engagement possible.
Referrals are still extremely valuable in the modern era. As you start to get some customers, start offering them referral points and bonuses. This will give people an incentive to market your business through word of mouth. When you back this up with excellent customer service, it will snowball into tons of organic marketing.
In the early days, it would be a good idea to offer some kind of price cut on your products or services to gain customers. The main reason why people will want to work with you rather than a bigger company is that you have better rates. When you provide excellent value for their money it will be much easier to win over more clients. Initially, you will have to compromise on profit if you want to achieve long-term growth.