Are you looking to break into the real estate industry? There is no doubt about the financial potential of being a real estate agent. The industry has seen an almost 30 percent increase in listings over the last 10 years, and as demand for homes continues to rise, so does the demand for real estate agents.
You may be wondering how you can become a successful real estate agent. This article will take you through some helpful tips on getting started.
1. Engage with Your Sphere of Influence
The first step in becoming a successful real estate agent is to engage with your sphere of influence. Your sphere of influence can be friends and family. Talk to them about your idea of becoming a real estate agent.
Let them know that you are serious about starting this career and that they should expect calls, emails, and text messages from you throughout the process. Close friends and family are highly likely to become your first customers. Shying away from them will only hurt your chances of success.
Please provide them with real estate listings, property tours, and market information. If they have some background in real estate, let them know that you are willing to listen to their advice. They can provide you with valuable information on how to get started.
If you think you will not be able to kick start this career on your own, ask them for help, and of course, you will want to offer them something in return. If family and friends are not interested in learning about the industry or cannot help you out, try getting some help from colleagues.
2. Frequently Post on Social Media
It is hard to get noticed by your peers and potential clients if you are only starting. If you post on social media, though, you can be sure to attract clients. There is a lot of competition out there, but if you are an active user of social media, you will have a better chance of getting noticed.
Also, remember to maintain professionalism on social media. Avoid unnecessary rants and negativity. That way, your followers will see you as an authority in the real estate industry.
Your posts can include a variety of things, including the following:
- Professionally written blogs about your services and your journey as a real estate agent.
- A gallery of property pictures.
- Events. If you are holding an event, be sure to post a picture or post the event’s details on your social media account.
- Any offers that you might have.
There are several social media real estate option that can give you enough mileage, including Facebook, Twitter, Instagram, and LinkedIn. You can also market your services on open forums such as Reddit and Quora.
3. Door Knocking in Your Neighborhood
Door knocking may be an old form of obtaining listings, but it is still very effective. This is because it enables you as a real estate agent to establish personal relationships with potential customers.
Personal relationships mean that customers will be willing to trust you, and everyone prefers buying from people they know and trust. Door knocking is also one of the cheapest ways to obtain listings. All you have to do is create a list of local households and make a plan to visit all of them.
On the day you visit each household, present yourself as a professional real estate agent. You will also want to give them a copy of your business card. You can also offer clients to drive them around to show them your real estate listings.
4. Start an Email Newsletter
Email newsletters have for long been regarded as a very effective way of advertising your business. The first thing you will want to do is create an email list of all your subscribers. Once you have your base, use drip campaigns.
Drip campaigns are a series of emails you send to your subscribers to keep in touch with them. It is a slow process, but the results are always positive, and your business will grow. In addition to drip campaigns, you should send newsletters periodically.
These should include your latest offers, tips to help customers buy new homes, and updates on your services. Also, keep in mind that you should never send spam emails to your subscribers. This could be detrimental to your long-term success.
5. Adopt Geo Farming
Geo farming is a way to focus your marketing efforts on a specific neighborhood due to the competitive nature of the real estate industry. Be sure to select your Geo farm wisely. Generally, an area you know is the best. This is because you can tailor your marketing campaigns based on your knowledge of that area.
There is also a good chance that residents of this area already know, and hence may be willing to buy from you. Another benefit is that it will cost you less to commute to this place daily. The place should also have a good average home price.
You will want your commissions at the end of the day, and a place you know will do you no good if the average home price is too low. You will need to consider the saturation of agents in that place too. The less they are, the better. Also, consider the turnover rate. It should be good enough to guarantee you sales.
Blogging is the most cost-effective way of advertising your business. You will be able to establish a high level of trust and authority in your community by writing informative blogs.
There are many blogging platforms that you can use, including WordPress, BlogSpot, Tumblr, and Blogger. These platforms allow you to create different blogs such as news journals, personal journals, and informative articles.
Even on standard websites, you can dedicate a section for all your blogs. You can also monetize your blog by using Google AdSense. Once you have a decent amount of followers, you can begin using affiliate marketing as a source of extra income.
There are two main ways of blogging for realtors:
As a real estate agent, you will be providing information to potential and current customers through blogs.
Promoting Your Real Estate Business
A blog is also an excellent and free tool to advertise your real estate business. One thing you have to keep in mind is not to flood your blog with advertisements. This will make your blog look unprofessional.
The real estate business is a very competitive industry. But with the right mindset and strategies, you will be able to overcome these challenges.