Video marketing is all about creating and publishing videos with the purpose of getting specific results, such as lead generation. Any small business can benefit from using video marketing for lead generation, specifically local service-based businesses like property managers. The reason for this is because videos help build more trust and brand confidence, which will help you bring more potential clients and attention to your business with less effort. By making your potential customers more comfortable and connected to you, your conversion rate is pretty much sure to increase.

However, there are several tips to keep in mind to increase the chances of generating as many leads as possible via video marketing.

  1. Focus on your audience and their needs

Create videos with your rental owner audience in mind, because not all businesses do this the right way. Property Managers need to think about the market they target or would like to target before they start creating videos.

If you want more property owners to be interested in hiring you for property management services, try to build trust by showcasing your knowledge of the local rental market, and mention that they can get a free consultation from you if they want. This build trusts and offers valuable free help.

  1. Try to get video testimonials from clients you can showcase

You can use video testimonials to build more trust and generate better leads because prospective property owners really like to see what real people are saying about the company they’re thinking about doing business with.

As a general rule of thumb, property management business owners should use two to four testimonial videos and place their lead generation form right at the end of the video. Keep testimonial videos short and straight to the point because these days people tend to watch videos when they are only a few minutes in length.

  1. Explainer videos that describe your services and benefits

Explainer videos can generate leads quickly, and most businesses can create them. Explainer videos are all about explaining your property management services, and in this case it’s something that is relevant to the business. For example, if you were a vacation rental management company you could make a video explaining how to create a vacation rental business plan, step-by-step, as a valuable resource that will position you as a trusted authority.

People enjoy watching explainer videos, but many companies don’t create them because they don’t think they are effective. All small business owners (and especially property managers) should create a few explainer videos. Explainer videos can get many leads for months and years down the road.

  1. Try to create new video content regularly

If possible, try to publish two to three videos per month. The more videos that a property management business publishes on relevant rental property topics, the more views they will get and leads they will get over time. All too often, businesses will publish a few videos before giving up because they aren’t getting the results they desired. As a general rule of thumb, publishing two to three videos per month, for at least three to four months should build a strong foundation that will deliver the best possible results and help you convert your traffic better. Increase the effectiveness by sharing your videos on your website and all possible social media channels.

  1. Make sure to maximize your calls-to-action

Add a lead generation form or “call-to-action” at the very start of the video, somewhere in the middle, and at the very end. The only time businesses shouldn’t include a form at the start and the middle is for testimonial videos. When videos include multiple chances for viewers to sign up to an email list or get a lead magnet, then they will be more inclined to do so.

If any property management business owner is serious about generating leads, then they need to be using videos. By implementing the top five tips listed above, eventually, you will get results.