Owning small furniture and home decor stores in today’s age means devoting more time to your online presence. Everything that exists about you online holds more weight because there’s no other way to judge your store or products. Everything is vital, such as the quality of your pictures and your online reputation, and you’ll be learning why your online reputation matters so much.
People Trust Online Reviews
Online shoppers are willing to trust an online review as much as they would trust a friend or family member. The trust people have in strangers is something you can gain by paying attention to reviews and promoting them. Having a section that showcases reviews on your page is a good start, but linking to third-party reviews is a good idea, too. People who see many reviews of folks who trusted your home good products over other companies will feel better. You know that building trust is a powerful way to create long-lasting customers.
Bad Reviews Can Really Sting
Bad reviews are going to hit you when you least expect it. There’s nothing you can do to prevent bad reviews. After helping so many people online, there’s bound to be a few dissatisfied customers. You’ll find bad reviews on any third-party platform including Facebook, so you’ll have to manage everything. You may want to invest in a management team to deal with these types of reviews. If you aren’t ready for this, follow this step by step guide to disable Facebook reviews. One way to manage these reviews is to respond to them quickly and honestly. You could also encourage new reviews to boost up your positive reviews. If you ignore bad reviews, customers will start passing on your home goods products for a site with better reviews.
You’ll Earn a Competitive Edge
Having stellar reviews in big numbers gives you an edge over other online furniture retailers. If you look at other online home goods companies that are just starting, you’ll see they don’t have a lot of reviews. Getting reviews takes effort and takes some time to build. You can automate the ask, or you can use data to push review prompts to customers who you know are happy with your products. If you get serious about your online reputation, you could end up gaining an edge over companies you’re competing with. You have to come to terms with the fact that online competition is quite fierce. You’ve got to compete with an overwhelming amount of companies including some big-box eCommerce stores. Whatever edge you can get for your company is an edge worth fighting for.
Awareness Could Continue to Grow
Having a good online reputation means you’ll expand brand awareness. If you’re still a small company, then expanding brand awareness should sound like the sweetest music you could ever hear. With a better online reputation, you’ll have more eyes on your business. Happy customers, especially ones who took the time to support your business and leave a positive review, aren’t going to stay quiet about your business. They’ll tell friends and family members about their experience with your home goods products. Some people might even share their online reviews because they’re proud of it. Some third-party engines promote businesses with many reviews. This means your company could be seen quicker by potential customers because you have more reviews.
Retaining Valuable Employees
Small furniture stores like yours lose good employees all the time. This could hurt your business, especially if you’re losing employees who are helping your business move forward. The time it takes to recruit new employees and train them can drain a blossoming company. Remember that recruitment and training also come with a price tag, and no one wants to hear that. If you take your online reputation seriously, you could create stronger relationships with your employees. Surprisingly, employees want to stay with companies with good online reputations rather than companies with negative ones. Employees start to feel proud about their work because customers appreciate what they’re doing day in and day out.
Companies that are attempting to make a name for themselves in the home goods industry online have to pay attention to these suggestions. If you don’t feel like you’ve got the time to manage reviews in this fashion, then hire someone to do it for you. Companies that don’t have the resource to hire third-party assistance may need to train an in-house employee to manage this reputation as best as he or she can.