Advertisement
Do you know that social media is the highest lead generator for the Real Estate industry? All the other methods like ILS and Aggregator come after Social media.
In fact, according to the National Association Of Realtors, 52% of the family homeowners accepted that they found their dream home on social media.
Seeing how social media is becoming a mainstream platform for individuals looking for the right real estate property.
Real estate developers and agents do not have a choice but to step out of their comfort zone and start taking digital marketing seriously, especially social media.
We already know how effective social media marketing is for other businesses. But, when it comes to the real estate industry, it is a non-negotiable strategy.
Why?
Because social media has become a common platform where buyers and sellers spend most of their time.
Hence, using it to buy and sell any real estate property is more convenient than taking help from aggregators. To know more about it, visit this web address.
Real Estate And Social Media: Facts!
Businesses of all shapes and sizes can benefit from the integration of social media marketing in their marketing campaign efforts. The importance of social media in real estate cannot be understated.
You don’t have to take our words for it! It is the marketing experts that are saying these things. According to the National Association Of Realtors, social media has been a scoring platform for real estate agents to get clients.
Here are a few facts about how social media have impacted the current real estate industry.
- 77% of Realtors use social media.
- 47% of the real estate business believed that social media generates high-quality leads.
- 99% of millennials start their home search on social media.
These facts show that social media platforms can be a real gold mine for real estate agents.
However, there is one thing that you need to do before getting the desired results. You need to have a social media strategy that performs.
Whether you are starting from scratch m or just want to revamp your marketing efforts, adding social media to your marketing campaign can do wonders.
Real Estate Marketing Tools
People think that if you are working in real estate, you are sitting in an office under the AC and doing your job. Well, that is just half of the truth. The other half is that you are too busy to rest like that.
If you are not making the first move in the real estate business, others will take away your client. Hence, you need to be proactive about your work and always look out for customers who convert.
Based on the analysis, we found that Facebook, Instagram, and LinkedIn are the top picks for real estate agents.
1. Facebook
Facebook is a no-brainer, and even a normal user is aware of Facebook being a marketing place for products and services. Facebook is the largest social media platform where a marketer can easily find their target audiences.
Being a normal social media platform where users can share their moments, it also offers a business feature that is perfect for the real estate business.
For instance, you can share articles and blogs, have a Facebook page, book appointments, communicate with the customers, and curate positive reviews for your business.
2. LinkedIn
Linked offers a more B2B approach. Linked is not a place where you will exactly find a real estate client. Instead, it is a fantastic place to build a good business network.
While Linked is just like a digital resume for the individual realtor, it can also allow them to create business pages to explore better opportunities and provide them with a social recruiting solution.
While you might not be spending too much time on LinkedIn, setting up the profile will add great value to your online presence.
3. Instagram
There is no doubt Instagram is booming in the real estate industry. Instagram offers a platform where realtors can share stunning photos and videos. In addition, they can take stylish property photos and create attractive content for the users.
In addition, features like Instagram stories are more than enough to show a small glimpse of the house to entice your audiences. You can also engage with them in the Instagram comments section of each post.
Social Media Tips For Real Estate Marketing
Before getting these tips down in your notebook, you must understand that social media platforms are not just any place where you can get leads for your business. It is more than that – It is a community.
To get the best out of social media platforms, you need to become a part of the community. Only then will people recognize your and your work.
Here are a few tips that will help you become a part of the community.
1. Chat With Your Followers
Chatting with your followers is very important. This is because if a homebuyer has any query, they will ask you by commenting on your marketing campaigns now; this is where the home buyers want you to be responsive and reply to their queries as fast as possible.
You need to understand that they are talking with many realtors to get the best pick for themselves as a buyer. So who knows, your offer might be what they are searching for.
2. Respond To The Comments
No matter what types of comments you get, it is important that you reply to every comment with respect and courtesy. But, at the same time, don’t feel compelled to respond to abusive comments.
You must try to resist the temptation of battling your harshest critic and acknowledge the ones who are praising you.
3. Adding Video Content
The new generation is all about video content. They are more inclined to watch something than read it with full concentration. That means you need to have video content on your social handles.
Strategize your content and ensure that you have a video content pillar supporting your content marketing strategy.
Conclusion
You must understand that real estate and social media can be connected only by connecting many movable pieces. Yes, that might sound difficult at first. But, if you are well aware of the trends, you can certainly pull that off.