Today having a blog for your business seems to be a basic requirement.
But why is that?
What does a blog do for you that can’t be done some other way?
Let’s talk about just why blogs are a great way to help your interior design work grow.
Sharing Your Style
A blog allows you to talk about, and show, your particular style. When people can connect with your style they connect with you. Once connected, they can become customers, or their word of mouth can bring more customers to you. Personal recommendations are still so important to spreading the word about companies.
Get cheerleaders out there talking about you and your blog. Once people come and see it, they can immediately know a lot about your style and sensibility. If they appreciate it, they become new cheerleaders and spread the word even further.
Show Off Your Work
Make your blog an extension of your portfolio. A traditional resume should be two pages or less. A portfolio might be bigger to fit in photographs. Imagine having dozens, or hundreds, of page and pictures to show what you can really do. A blog has that kind of space, linked together to allow people to follow your work into whatever area interests them the most.
Does your portfolio cover every type of project you’ve done? In how much detail? Your blog could go in-depth on every project you are proud of and group similar projects together to show your breadth of experience and how creatively you approach each new job.
Emphasize Your Commitment
One of the ways to sabotage any benefit from your blog is ignoring it.
Blogs with infrequent and irregular updates are blogs that are losing readers. Set a schedule and stick to it. Your readers will learn to trust you and know they can come and see your newest post without worrying it will be delayed or missing.
That trust, that understanding that you will follow through, carries over to your business, allowing customers to trust that you’ll do what you say, when you said you’d do it. And doesn’t every customer want that when they have work done?
Reach out of other bloggers in your field. Don’t see it as a competition, but a community. Read their articles, post comments, make friends. And let them do the same for you. Invite them to trade guest posts where you can each help the other by introducing your followers to another fellow blogger.
You won’t lose your readers to them, you will gain some of their readers in addition and they will gain some of yours. As long as you are both putting worthwhile articles on your blog, people will want to read both. If they know about them. Help each other get that exposure.
Another benefit of a community of bloggers is help. Help with getting through a tough spot.
Help figuring out a problem. Help brainstorming ideas for growth. All of you have similar goals, similar challenges, but each brings a new set of ideas and outlooks to the table. Sharing these can lead to wonderful, inventive new solutions that none of you could have come up with on your own.
Partner with Companies
There are thousands of suppliers out there who want people to use their products. Your blog can talk about good products to use for projects. What if you could talk to those suppliers and ask if you could recommend their products, the ones you would recommend anyway, and have them reward you for it?
Affiliate programs allow you to link in your articles to products and companies and be automatically rewarded for business you send their way. It’s not a perfect system, but as your blog grows and your recommendations carry more weight, and direct more readers, even the imperfect system can result in some significant income.
Make Google Your Friend
Search Engine Optimization (SEO) is the technical term for increasing the frequency, and priority, of your page being displayed in a search engine. The more readers visit your page, the more likely you are to rise to the top of more searches.
The better the articles you write, the more likely readers will visit your page. And rising to the top of the search results means even more traffic, and possibly more customers. Finding you is the first step toward hiring you.
Build the Perfect Customer
Having someone hire you to do a project when your fundamental styles clash can make your job a chore.
But working with someone who understands and is in tune with you will make it a pleasure. Most companies can’t filter out the first and target the second. But your blog can act as an automatic filter, drawing customers with the same design sense you have to you.
Make It Easy for Them
Some very quick tips on making your blog work for you.
- Pick a good domain A clever one will show how clever you are!
- Post regularly. Yes, this is a repeat. It’s that important.
- Provide value. Make your reader glad they came by providing valuable information.
- Find your voice. Make your blog a pleasure to read by being real.
- Be bold! Don’t be afraid to pursue the big goals, big clients, big dreams.
As you might have noticed, not every benefit ends with “now profit!” Yes, all these benefits help your business make more money, some directly, others in a more roundabout fashion. There’s nothing wrong with that, you are running a business.
But you are doing this particular business because it is your passion. Don’t ignore all the opportunities to grow and learn when blogging about it. You might be missing the best part if you do.