Advertisement

If you want to sell your house, you may consider hosting an open house. An open house is a time when home sellers open their homes for potential buyers to  check out without a prior appointment.

It may be difficult rearranging and making your house picture perfect each time you have an appointment with a potential buyer, but with an open house, you only need to rearrange to picture perfect standards once and host as many potential buyers as possible all at once. It is like killing so many birds with one stone.

Here are some ways to maximize your next open house:

Decorate

home-interior-1748936_960_720 Ways to Maximize your Next Open House

Prepare your house like it is photographed for a magazine cover. Decorating can be as simple as applying a new coat of paint, to as complex as buying new fittings and furniture. No matter the choice you make, basic decorating tips include:

  • Keep fresh flowers around and keep windows open weeks leading to the open house to eliminate musty odours.
  • Arrange furniture to encourage smooth traffic flow.
  • If a repainting is necessary, do it days before the open house so customers won’t touch wet paint.
  • The kitchen plays a huge role in convincing potential buyers. Put your best foot forward by cleaning and clearing out all cabinets and sinks.
  • Dress mattresses in their Sunday best bed linens.
  • Make children rooms attractive by adding creative fixtures and furniture.

Advertise

apartment-2094699_960_720 Ways to Maximize your Next Open House

Get the word out on your open house. Social media, flyers, emails, word of mouth, you name it. Aim to attract as many potential buyers as possible. A lot of real estate agents agree that the more people you have in your open house, the more potential buyers feel challenged.

Know that there is competition. It will prompt them to act fast. Make the atmosphere as homey and welcoming as possible. Take carefully centered photographs and attach them to your invites. The point of advertising is to pique the interest of prospective clients. Make your advertisements attractive enough to do that.

Socialize – During the open house, interact with clients in different parts of the house. This is not a time to just watch and smile at potential buyers. Interacting with potential buyers is key to creating a trusting relationship. To do so, make an effort to know the needs of the buyers. This places you in a unique position to pitch yourself and your house to the buyers. Nobody knows your house’s selling points better than you do.

Socializing with buyers also provides you with adequate feedback and comments on your house. Move around to answer questions any potential buyer may have. Socializing is one of the easiest way to gauge the interest of buyers during your open house. It also creates a sense of comfort and trust for the buyers.

 

Create an Eye-catching Brochure –

chest-of-drawers-3779628_960_720 Ways to Maximize your Next Open House

A brochure should contain nice professional pictures of different parts of the house including its address and listing price. It’s also great to include attractive features of the house inside the brochure.

You can use the brochure as part of the invitation to an open house. During the open house, distribute it amongst clients along with drinks and light snacks.

Set the Atmosphere – Create a warm welcoming atmosphere to persuade potential buyers. Turn on low music, have a snack board spread out, be open, gracious and ready to answer any questions buyers might have.

Your house should not only look like a building worth purchasing, you should make sure it feels like a home. Put out photographs, share anecdotes of memories from the house, make potential buyers feel that they too could build a life in the home.

Collect Contact InformationDuring the open house, create provision for potential buyers to drop their phone numbers, emails and any other contact information. Also create opportunities for potential buyers to give honest feedback about the house.

This would definitely be of help to you. Their contact information is valuable for leading potential clients down the sales funnel.

Also give out your contact information.  A brilliant cost effective tip is to make DIY cards with your information  like email, phone numbers and of course social media addresses.

Think Security –

bedroom-1940169_960_720 Ways to Maximize your Next Open House

A smart real estate investor should think security for his real estate assets. This include insurance, real estate coaching, hiring the services of a real estate lawyer, and if the need arises, security guards for not just the house but also for potential clients attending the open house event.

Think Timing – What’s the perfect time to create an open house? Only you can decide, after putting some factors in perspective. Of course, it is next to impossible to get everyone presents at the same time.

This means your best bet is to spread your open house events into days or weeks. Weekends and holidays are perfect for open house events.

Think Cost –

apartment-2094666_960_720 Ways to Maximize your Next Open House

A successful open house event requires financial resources. This doesn’t mean you should break the bank decorating, advertising and following up leads.

It’s easy to drown in bills in an attempt to please and make a good impression on potential buyers and clients. To prevent this from happening, make a budget of the cost, review the budget as many time as is necessary and stick to the budget no matter what. It will be worth it in the end.

So there you have it, practical ways to maximize your next new open house. These tips should be practiced over and over again if you want to see profitable results. What do you think of these tips? We would love to hear from you in the comments section below!