House staging has always been a valuable component in achieving a solid sale price for a home. However, with the recent ‘softening’ in the market, it has become a crucial factor in making a successful sale. This market drop-off has been particularly felt in the eastern states of Australian which is why house staging in Melbourne and Sydney is the number one tool in a homesellers arsenal to beat out the competition.

So, what is the difference between merely decorating a home for sale, and staging? The theories behind staging a house for sale are based on psychological factors. Increasingly, our homes are becoming a refuge from the outside world. This means that creating a welcoming haven which buyers feel an emotional attachment to, will go a long way to forging a lasting connection to your home.

Mind games

Buying a house is an emotive experience – a lot like falling in love. We may not fully understand why one room or one home fills us with that warm, fuzzy feeling but it can be a powerful motivator. As a seller, creating that desire in a buyer means giving them something familiar and at the same time, aspirational.

home-staging What is House Staging and Why is it Important?

Early strategies once in common practice, were setting a bottle of wine and two glasses on a table outside to make buyers want to sit down and begin enjoying the good life. Another trick was to bake cookies to fill the home with evocative smells reminiscent of home comforts.

Staging these days has extended to the subconscious with colours being used as a trigger. Examples of this may be:

Pale greys – paired with crisp whites can lighten a room and create a soothing haven ideal for bedrooms.

Yellows – while they can lift the spirits, the wrong tone can suck the light from a room, so choose carefully.

Reds – have been shown to increase the heart rate. Used sparingly or on a feature wall, they may be used to direct attention towards a positive element in a room.

When selecting your colour palette, it is wise choose soft, neutral shades which will appeal to the widest taste range.

Work with what you’ve got

4_kermit_rd-maplewood_1490989113_7 What is House Staging and Why is it Important?

Home staging works at every level of the market. Smaller homes can be dressed to maximise the sense of space but also to highlight cosy comfort, which can be very appealing in its own right. This may be achieved through reducing furniture proportions to give the illusion of increased floor space. The introduction of a flame effect heater which mimics a fireplace, can have a huge impact in providing a dynamic focal point in a small room.

Professional home staging experts are also adept at maximising your homes positives and minimising its flaws. They do this by showcasing the best features and drawing the eye away from less desirable features.


Home-Staging-1 What is House Staging and Why is it Important?

Accessories feature heavily in building an interior which is warm and inviting. An air of liveability can be created by removing clutter and utilising the subtle placement of decorator items such as:

  • Books
  • Throw and floor rugs
  • Lamps and lighting
  • Cushions

It sounds obvious but home staging involves highlighting every feature and advantage, such as placing wood in a fireplace or on a larger scale, decking out leisure zones with barbeque facilities, multimedia equipment and outdoor furniture. Define each rooms use by placing beds in bedrooms and desks in studies.

Optimise the use of each space without cluttering, yet dressing to show size and height through optical illusions, and using properly proportioned furniture to avoid overwhelming a room.

The return

Investing in professional home styling for sale will maximise your chances of achieving a premium sale price in the shortest possible time. Anecdotal evidence suggests that staged homes sell twice as fast as unstaged ones – a very compelling statistic…

Beautifully staged rooms will also make stunning photographs for boards and onsite real estate sale sites. These initial images are the hook which lure buyers to investigate further by attending home inspections.


In real estate, there is always competition. You generally get one chance to impress buyers before they move on to the next offering. By enlisting the services of a professional home staging company, you are positioning yourself to get the premium price for your property – in the fastest time.