Vintage is timeless and ageless, and therefore it never gets obsolete or out of fashion. Although buying vintage rugs had dwindled in the past, recent trends indicate a healthy resurgence of the old is the gold mantra. Most people prefer vintage for the simple reason that it contains a lot of profound legacy behind it. Every vintage rug has a story to tell behind every stitch, every yarn, and every weave. This profound and deep sense of possessing a timeless classic motivates most people to buy vintage rugs.
The resurgence of the vintage trend has led to the emergence of the vintage rug store culture. But why exactly are these specific shops and establishments springing up in the neighborhoods and vicinities?
He answers to this lies in the following factors –
1. The emergence of the Conservative Buyer
Yes, the contemporary buyer is better aware and well researched but has it led to a positive and widening sense of purchase trends? On the contrary, the contemporary Buyer has become increasingly self-aware and particular with his choices. The Buyer knows that given the specificity of his demand if the offline market cannot accommodate it, the online market will surely. From there, it is just a matter of time before he clicks a few buttons and gets the job done. Most shops are beginning to offer specialized services and expertise such as in vintage rugs to prevent a customer from their doorstep.
2. Demand-Supply Cycle
Today, the Vintage rug stores have become very commonplace is simply explained through the demand-supply cycle. It is quite simply a case of excess demand, which is creating a need for more suppliers. Therefore, ready shopkeepers who are sensing this trend are beginning to respond to it by opening more vintage rug stores.
Another reason that has resulted in this trend is the awareness caused by a niche product such as vintage rugs. Buyers and sellers are now more aware of what types of vintage rugs are there, how they are selected, how to identify vintage rugs, and so on. This awareness has led to the rise of specificity of skill and expertise in this domain. As a result, experienced professionals are now trying to cater to a much larger audience by opening their stores and selling vintage rugs.
4. Social Media and The Online Domain
Social media and the online world have contributed majorly to the growth of the vintage rug culture. Most of these shops are now using digital marketing techniques to reach out to a larger audience. This is then coupled with extravagant cataloging of their products and artifacts that is spiraling the buyers and compelling them to sit up and take note.
The present trends are indicating a healthy and lucrative future for the world of vintage rugs. Going forward, innovative ideas of marketing need to be implemented strongly and aggressively. Only by establishing a real and cogent connection can vintage rugs truly and effectively be popular.