Home staging is a growing business across the property sales industry. Proven to dramatically increase the sales of properties, it’s a great way to impress potential buyers and to showcase the home’s biggest assets. But why is it so popular? Should you start a home staging business?

So, what is it exactly?

Home staging is basically a form of merchandising involving interior designing and trade work. It’s the art of making a property look its best and therefore appeal to a high number of potential buyers using paint, decor, new fittings and furniture. By staging a property, you remove any personal items of the current owners and therefore help the potential buyers to picture it as their home.

How does it work?

On paper, homeowners don’t really need professional help to get rid of clutter, repaint the kitchen or add some flowers to the dining table. However, making a property look neutral and saleable, according to the current trends and market, can be a little bit trickier. A home stager will be able to do just that because they know the best traders out there to make changes that could make all the difference, sometimes it’s just about moving furniture around but often, home staging requires buying new items.

First impressions are essential when we speak about selling properties, that’s why focusing on entrance and exteriors should be a first priority, clearing a hallway or landscaping a garden could just do the trick. Bathroom, living room and bedrooms come next, if the budget is there, investing in a modern bath could really make a big difference, who doesn’t like a bright and shiny bathroom? If there is enough space, a freestanding bath always seems to impress couples, but a nice shower bath is more family-friendly for example.

There is a lot that can be done to completely remodel a home and having a professional fresh pair of eyes can really make a big difference.

Can anyone become a home stager?

First of all, you don’t need a qualification to become a home stager, anyone can be one but not everyone can be good at it. Having previous real estate experience could help as you would already know the ins and outs of the job. However, it’s often not enough as you need to have an eye and passion for architecture, decoration and business.

Being able to put together beautiful rooms and being knowledgeable about flooring or furniture is not a skill that everyone has or can acquire overnight.