With travel restrictions easing out, people are starting to go out again to explore the world. Travelers are out to enjoy their vacation to the fullest after such a long hiatus, and it’s also the perfect opportunity to generate more profits using your vacation rental properties.
Having a vacation rental property for you to rent out is a great opportunity to expand your income stream. But knowing several properties within your location offer the same service as yours simply means that you need to exert extra effort in making your rental property more appealing. After all, travelers and vacationers are becoming more meticulous and specific with the type of accommodation they want for a better experience.
Making your vacation rental property stand out among its rivals is crucial if you want to remain in the industry. That said, here are some tips and ways that can help you make this happen:
- Define And Understand Your Market
Vacation homes are different from typical rentals in a way that your target market is more defined and unique. You’re hoping to appeal to travelers who are out to have fun and relax with family and friends, so making the property attractive and inviting for this particular audience is crucial for property management and business promotions.
You can also consider the type of property you’re offering. Is it a small house with only one room? If so, you’re most likely looking for couples or a small family as your guests. If there’s enough room for a big group, you can customize your marketing efforts so you can target people from that particular demographic.
Once you’ve defined the audience you plan to target, it’ll be easier for you to understand how to approach it. You can use different methods to find out the characteristics and preferences of your market. Moreover, you can create polls and SMS surveys online, send out forms via email, or start an online competition targeting your particular market.
- Update Your Interior Design
If you have a relatively old property, it might show in photos and videos when posting details about the rental. No worries, because you don’t have to invest in a costly renovation to make your vacation rental more appealing. Updating the interiors could do the trick of brightening up the space and making it look more attractive to potential vacationers.
You want your rental home to look luxurious and comfortable enough to entice more guests and bookings. Consider changing the wall’s color to give it an instant makeover. When doing so, select a shade that’ll complement the interior’s style. You can also replace the lighting fixtures to provide a more dramatic feel to the space.
It might help to design the place as if you’re redecorating your own home. Think of features you want to highlight, such as a modern living room, a fully-equipped kitchen, or a relaxing outdoor space. You can also add decorative accents that can give your rental property more character.
- Keep The House Clean And Clutter-Free
Cleanliness is one feature that never gets old, and it’s very true when you’re running a vacation rental. Customers would be easily impressed when your rental house is kept clean and clutter-free at all times, not just in pictures and videos. It’s also good to maintain cleanliness so that your property is always ready when an interested guest unexpectedly shows up to check the place out.
It may be tempting to fill the space with extra furniture and accessories to make it look more stylish. However, you should keep in mind that not all people will like a house filled with colors and patterns. Keeping it clutter-free and minimalistic can surprisingly make it look cozier and more inviting. Likewise, make sure there’s ample space so guests can move around to socialize.
- Add More Useful Amenities
If you notice, vacationers are often after new amenities that can make their stay more convenient and comfortable. If you want to be an effective rental property manager and owner, acknowledging the importance of deal-breaker amenities that can make a big difference in securing more reservations.
For example, replacing your current appliances with energy-efficient ones can highly increase the chance of getting noticed by environmentally-conscious guests. Although the upgrade can cost a significant amount of capital, the investment will eventually benefit you in the long run, especially since it also means lowering your utility costs and bills.
Other amenities that you can add to your vacation rental include an outdoor grill or fire pit, streaming services for entertainment, dedicated office space for freelancers, and high-speed internet. If your property is in a warm location, installing a pool area in the backyard can be a lucrative investment that could lure more bookings and reservations.
Keeping your vacation rentals fully booked may seem intimidating at first, but this doesn’t mean you can’t achieve it. The secret is to know the right amenities and features to add, upgrade your interior design, and keep the house clean and clutter-free. Also, don’t forget to define and understand your target market’s preferences to save time and effort in making your vacation rentals more appealing and inviting based on their needs and requirements.