The Covid-19 pandemic has had an enormous impact on the real estate sector. During the lockdowns of the pandemic which started in 2020, most global real estate projects were either held up or have lapsed entirely due to a shortage of funds.
Worldwide, people were confined to their homes (except for emergency and medical service personnel), which negatively affected property sales and showcasing. Developers and real estate agents needed to find innovative solutions to increase marketing and sales. The best way to overcome this difficulty was with 3D rendering.
What is 3D Rendering?
3D rendering uses computer software to turn 2D designs and models into 3D images (with all the essential features). The 3D renders can be 3D images (with accurate representations of 3D objects like trees, buildings, and room dimensions).
The images have an unbelievable photorealistic quality, which means it is as good as actually seeing the model or property with your own eyes. The quality of the 3D rendering is so good that it is hard to distinguish the render from an actual photograph. If you were to place a photograph and the rendered image beside each other, there is a high possibility you would not be able to tell which is the picture and which is the render.
This extreme level of hyper-realism is achieved with incredible detailing to the 3D rendering model and process. With advancements in technology, designers can now add particle effects, lighting, depth perception, remove noise, and add realistic lighting to enhance the results and make it look natural. For architecture, this is a boon since it is now possible for clients and potential buyers to see the immense benefits of their investments before the projects come to fruition. 3D rendering in architecture is mainly used to create realistic building designs and patterns. Triple D makes 3D renders of landscape projects, residential complexes, commercial properties, shopping malls, airport structures, and many more real estate projects precisely as per the original blueprints.
What are the File Types for 3D Rendering?
Since there are many different types of software available for 3D rendering, the files created also differ. For example, some proprietary software only allows users to see the files (on the software itself), while others have a vendor-neutral policy and can be viewed on several platforms.
Some common 3D rendering file types are:
- RVT (Autodesk Revit)
- STL (Neutral)
- BLEND (Blender)
- 3DS (3DS Max)
- IGES (Neutral)
- COLLADA (Neutral)
- VRML/ XRD (Neutral)
- STEP (Neutral)
While making a decision about choosing a professional 3D rendering service, you should consider which types of files would be helpful to your project and team. It is also beneficial to think about any files you may send your client and how they may open and view them.
Importance of 3D Rendering for Architecture
Real estate and architecture are highly competitive fields. Almost all real estate developers are actively vying for prime locations across the UK. As a result, beautiful landscapes, complexes, residential constructions, retail properties, and commercial business parks are on the rise, and the best competitive advantage is 3D rendering. As a result, real estate and architectural businesses wishing to save processing times and money can get an edge using 3D rendering.
Precision and Accuracy of Presentations:
The degree of precision and accuracy in architectural 3D rendering is incredible for real estate. Earlier, most people depended on static floor plans, blueprints, and basic diagrams. These do not offer 100% precision and accuracy and may contain errors in them. Drawings, rudimentary designs and 2D floor plans do not show an accurate scale, and the relative scale is not up to the mark.
3D rendering does not have room for error. Since it is based on precise mathematical calculations done in a few moments, the measurements, angles, and scales are always exact. The only area for error is human input. Since designers input the data in the 3D rendering software, there could only be human error. The 3D renders are wholly created using 3D models (with exact measurements and little to no tolerance for error). Architectural firms prefer using 3D rendering for unparalleled precision.
Clients can also benefit by looking at precisely measured, exact dimensions instead of imagining a 2D plan with no clear pictures or images.
Attract New Clients:
Developers and real estate agents constantly need to find new clients and potential buyers. To do this, they continuously need fresh ideas, views, presentations, and images. In addition, their properties need to be highlighted in an easy-to-purchase yet attractive aspect. The best way to help real estate developers and agents is with classy 3D rendered images.
Instead of presenting clients with static blueprints and less than ideal 2D images, real estate agents can see better conversion rates with top quality 3D rendered images. 2D property images are overdone, and most investors and buyers are tired and bored of looking at them. 3D rendering helps images look fabulous with clarity, precision, soft or hard lines, colours, realistic lighting, and superior image quality. 3D rendering is also aesthetically appealing to the eyes.
Real estate businesses should use rendering to enhance property models to give potential buyers a feel of the real thing. The 3D rendered images should also be used in marketing and sales presentations for better ROI (Return On Investment).
Quickly Implement Design Changes:
The most crucial benefit for architecture is the ability to make quick design changes. Earlier, architectural firms needed to wait a few days for design changes since it would have to be done manually. However, with the onset of 3D rendering technology, design changes and implementation can be done within a few minutes. In addition, the editing times are unbelievable, which, in turn, save a lot of time and money.
Real estate companies that use photography and other related media usually take a lot of time to make edits and changes. Photographers have to revisit sites physically, take time for the setup and photoshoot, and click the photographs. Once done, they would need additional time to use a post-processing or photo editing software, make a new submission, and then wait for confirmation. Doing this takes several hours (sometimes days), and a lot of time is wasted. There are also additional costs that have to be borne.
Instead, a 3D rendered image is edited by a specialist by simply making changes in the original data and design file. Once the data is entered, the software implements the changes instantly. This process is excellent for viewing property images at night or day without incurring the cost of hiring a photographer to take pictures at different times.
Real estate agents and developers get an incredible amount of flexibility for changes like furniture, colours, textures, patterns, backgrounds, lighting, and weather patterns. It also saves tremendous costs in the long term.
Reduction in Costs:
As we mentioned earlier, it is costly to use traditional methods of photography. Different photo sessions at various times, rent of equipment, hiring the photographer, travel, and other expenses are wholly eliminated with the help of 3D rendering. Using 3D rendering can save the architectural firm thousands of pounds in operational costs, rent, and travel.
Compared to these costs, hiring a 3D rendering service is much more cost-effective. You do not need to invest in any expensive software, and all the rendering work is submitted within deadlines. A good quality 3D rendering service provides everything from the designer, to calculating the input variables. You also do not need to invest in hiring or renting the 3D rendering software. Neither do you need to purchase expensive equipment and licenses.
Another plus point is that by outsourcing the rendering services, you do not have to pay a salary. Architectural firms need only pay for the images that are 3D rendered without having to worry about any other overheads or post-production costs.
Improves Marketing Quality:
Most architectural and real estate firms invest in marketing for great content. Social media marketing is a real game-changer. However, even online and digital marketing needs excellent quality images and pictures. The appearance, quality, lighting, filters, and precision of the images get many views and shares, which eventually leads to a reasonable conversion rate.
In the real estate and architectural fields, high-quality photorealistic images are the ways forward. Poorly designed, low-quality photographs will attract negativity and will not be viewed as shareable content. As most estate agents know, the exterior of a building and the interiors of a room will pull more potential clients than an image of a building with nothing to show.
Since 3D rendering offers unparalleled quality, all the renders can be used successfully in marketing campaigns.
3D rendering is an excellent solution for architectural and real estate firms. It helps improve the overall marketability of the properties, reduces operational and design time, and saves on costs. Customer turnaround times are also significantly reduced. Utilizing this fantastic technology helps widen the client base and helps capture jaw-dropping images of unfinished and finished properties.